---
title: CustomerLinks
description: Unlock accurate customer records effortlessly with CustomerLinks, the Snowflake-native AI application that enhances data quality and drives business performance without complex setups or IT delays.
image: https://www.lumilinks.com/hubfs/lumilinks-2025/images/featured/lumilinks-featured-image-1200x628px.jpg
---

# CustomerLinks Powered by Snowflake.

CustomerLinks is the **Snowflake Native AI Application** that creates accurate golden records in minutes, right inside your Snowflake environment.

[ Get it Now ](https://www.lumilinks.com/marketplace/customerlinks#Form_link)

![CustomerLinks](https://www.lumilinks.com/hs-fs/hubfs/lumilinks-2025/images/know-your-customers.webp?width=2000&name=know-your-customers.webp)

# What Is a Golden Record?

A golden record is the single, trusted version of truth.

Example:

 John Smith | john.smith@company.com | +44 7000 123456  
John S. | jsmith@company.com | 07000 123456

One customer, two records. Until resolved.

CustomerLinks ensures you always see the **one real customer.**

## Why It Matters

CustomerLinks fixes this with **always-on matching** (deterministic and probabilistic) that keeps your records enriched and aligned with customer behaviour and market changes.

**Your golden records stay golden.**

Bad data is not just an IT problem. It is a business performance blocker.  
**Duplicates and fragmented records** quietly erode:

![Marketing efficiency](https://www.lumilinks.com/hs-fs/hubfs/lumilinks-2025/icons/Tick.png?width=97&height=97&name=Tick.png)

Marketing efficiency

![Customer experience](https://www.lumilinks.com/hs-fs/hubfs/lumilinks-2025/icons/Tick.png?width=97&height=97&name=Tick.png)

Customer experience

![Reporting accuracy](https://www.lumilinks.com/hs-fs/hubfs/lumilinks-2025/icons/Tick.png?width=97&height=97&name=Tick.png)

Reporting accuracy

![Revenue opportunities](https://www.lumilinks.com/hs-fs/hubfs/lumilinks-2025/icons/Tick.png?width=97&height=97&name=Tick.png)

Revenue opportunities

![Why this Matters](https://www.lumilinks.com/hs-fs/hubfs/lumilinks-2025/images/business-analyst.webp?width=1966&height=1293&name=business-analyst.webp)

## Why Now and Why Snowflake?

The demand for **personalisation, automation, and regulatory confidence** is growing. Legacy tools cannot keep up. They require moving sensitive data, adding complex infrastructure, and waiting months for results 

With Lumilinks and Snowflake, you get a faster, simpler, and more secure path:

![No data movement](https://www.lumilinks.com/hs-fs/hubfs/lumilinks-2025/icons/LumiConnect%C2%AE_+Your+Data%2c+Your+AI.png?width=192&height=192&name=LumiConnect%C2%AE_+Your+Data%2c+Your+AI.png)

### No data movement

All processing happens inside your Snowflake account.

![Zero-lift deployment](https://www.lumilinks.com/hs-fs/hubfs/lumilinks-2025/icons/Innovation.png?width=193&height=192&name=Innovation.png)

### Zero-lift deployment

Install like an app from the Snowflake Marketplace.

![Scalable by design](https://www.lumilinks.com/hs-fs/hubfs/lumilinks-2025/icons/Forecast+demand+with+precision.png?width=193&height=193&name=Forecast+demand+with+precision.png)

### Scalable by design

Built on Snowflake’s elastic compute and Snowpark Container Services.

## How It Works

CustomerLinks runs a multi-stage entity resolution pipeline optimised for speed, accuracy, and scale:

![Tick](https://www.lumilinks.com/hs-fs/hubfs/lumilinks-2025/icons/Tick.png?width=97&height=97&name=Tick.png)

### 1. Prepare and Engineer

Clean and structure raw data directly in Snowflake.

![Tick](https://www.lumilinks.com/hs-fs/hubfs/lumilinks-2025/icons/Tick.png?width=97&height=97&name=Tick.png)

### 2. Select Candidates

Advanced blocking and filtering avoids heavy pairwise comparisons.

![Tick](https://www.lumilinks.com/hs-fs/hubfs/lumilinks-2025/icons/Tick.png?width=97&height=97&name=Tick.png)

### 3. Match and Compare

Deterministic and probabilistic scoring ensures high-confidence unification.

![Tick](https://www.lumilinks.com/hs-fs/hubfs/lumilinks-2025/icons/Tick.png?width=97&height=97&name=Tick.png)

### 4. Merge and Canonicalise

Consolidate into a single, trusted golden record 

## Who Is This For?

If you manage customer data across multiple systems, CustomerLinks is for you.

- **Data & Analytics Teams — **Train better ML models, deliver sharper insights.
- **Senior Executives & Leaders** — Gain confidence in the numbers driving strategy.
- **Marketing & CRM Teams** — Power hyper-targeted campaigns.
- **Business Users** – install, connect, and match records in minutes without IT bottlenecks.

Industries we serve:

![Retail & eCommerce](https://www.lumilinks.com/hs-fs/hubfs/lumilinks-2025/icons/Tick.png?width=97&height=97&name=Tick.png)

Retail & eCommerce

![Financial Services](https://www.lumilinks.com/hs-fs/hubfs/lumilinks-2025/icons/Tick.png?width=97&height=97&name=Tick.png)

Financial Services

![Telecommunications](https://www.lumilinks.com/hs-fs/hubfs/lumilinks-2025/icons/Tick.png?width=97&height=97&name=Tick.png)

Telecommunications

![Utilities & Energy](https://www.lumilinks.com/hs-fs/hubfs/lumilinks-2025/icons/Tick.png?width=97&height=97&name=Tick.png)

Utilities & Energy

![B2B SaaS & Platforms](https://www.lumilinks.com/hs-fs/hubfs/lumilinks-2025/icons/Tick.png?width=97&height=97&name=Tick.png)

B2B SaaS & Platforms

![Who Is This For?](https://www.lumilinks.com/hs-fs/hubfs/lumilinks-2025/images/single-customer-view.webp?width=1462&height=900&name=single-customer-view.webp)

## How Do We Compare?

Here’s how CustomerLinks stacks up against other solutions:

| Feature | CustomerLinks | Amperity Stitch | Segment Unify | Tealium AudienceStream | Treasure Data CDP | mParticle IDSync | Hightouch Identity Resolution | AWS Entity Resolution |
| --- | --- | --- | --- | --- | --- | --- | --- | --- |
| Core Identity Resolution | Deterministic + Probabilistic | Patented Deterministic + Probabilistic | Primarily Deterministic | Deterministic + Visitor Stitching | Deterministic + Probabilistic | Deterministic (API) | User-Defined Rules | Deterministic + Probabilistic |
| Key Data Quality Features | Warehouse-Native | Semantic Tagging, QA | Cleansing & Standardisation | Standardisation & Enrichment | Unification & Cleansing | Schema Management, Validation | Warehouse-Driven | Unification & Cleansing |
| Integration Focus | Marketplace Native | Amperity Platform | Marketing Activation | Broad Ecosystem | Broad Ecosystem | Data Activation | Warehouse + Activation | Build Your Own |
| Strengths | Warehouse-Native, Flexible, Fast | Accuracy, Identity Power | Ease of Use, Integrations | Real-Time, Identity | Scalability, Flexibility | Mobile, Versatility | Flexibility, Ownership | Build Your Own Framework |

## Simple and Controllable Pricing

Spend you control. Simply download via your Snowflake portal and pay using your credits, or contact us for tailored solutions.

| Golden Record Count | Effective Price per Golden Record | Commitment Term |
| --- | --- | --- |
| 1 - 999,998 | $0.01 per Record | 1 Month |
| 999,999+ | $9,999 Monthly | 1 Month |
| Custom (50M+) | Bespoke Price | 12-36 Months |

 

![Pay for what you need](https://www.lumilinks.com/hs-fs/hubfs/lumilinks-2025/icons/Tick.png?width=97&height=97&name=Tick.png)

### Pay for what you need

![Predictable and transparent costs](https://www.lumilinks.com/hs-fs/hubfs/lumilinks-2025/icons/Tick.png?width=97&height=97&name=Tick.png)

### Predictable and transparent costs

![Fully aligned with your Snowflake credits](https://www.lumilinks.com/hs-fs/hubfs/lumilinks-2025/icons/Tick.png?width=97&height=97&name=Tick.png)

### Fully aligned with your Snowflake credits

## Start Today

# Golden records are waiting.

# Just turn it on.

# It is as simple as 1, 2, 3:

![create an icon of 1 with gradiant green and blue-1](https://www.lumilinks.com/hs-fs/hubfs/AI-Generated%20Media/Images/create%20an%20icon%20of%201%20with%20gradiant%20green%20and%20blue-1.png?width=1024&height=1024&name=create%20an%20icon%20of%201%20with%20gradiant%20green%20and%20blue-1.png)

### Install from Snowflake Marketplace

![Design an icon representing the number 2 by utilizing a vibrant gradient that seamlessly blends shades of green and blue giving it a dynamic and modern appearance The icon should be enclosed within a square shape ensuring that the edges are crisp and-1](https://www.lumilinks.com/hs-fs/hubfs/AI-Generated%20Media/Images/Design%20an%20icon%20representing%20the%20number%202%20by%20utilizing%20a%20vibrant%20gradient%20that%20seamlessly%20blends%20shades%20of%20green%20and%20blue%20giving%20it%20a%20dynamic%20and%20modern%20appearance%20The%20icon%20should%20be%20enclosed%20within%20a%20square%20shape%20ensuring%20that%20the%20edges%20are%20crisp%20and-1.png?width=1024&height=1024&name=Design%20an%20icon%20representing%20the%20number%202%20by%20utilizing%20a%20vibrant%20gradient%20that%20seamlessly%20blends%20shades%20of%20green%20and%20blue%20giving%20it%20a%20dynamic%20and%20modern%20appearance%20The%20icon%20should%20be%20enclosed%20within%20a%20square%20shape%20ensuring%20that%20the%20edges%20are%20crisp%20and-1.png)

### Connect your data

![Design an icon representing the number 3 by utilizing a vibrant gradient that seamlessly blends shades of green and blue giving it a dynamic and modern appearance The icon should be enclosed within a square shape ensuring that the edges are crisp and](https://www.lumilinks.com/hs-fs/hubfs/AI-Generated%20Media/Images/Design%20an%20icon%20representing%20the%20number%203%20by%20utilizing%20a%20vibrant%20gradient%20that%20seamlessly%20blends%20shades%20of%20green%20and%20blue%20giving%20it%20a%20dynamic%20and%20modern%20appearance%20The%20icon%20should%20be%20enclosed%20within%20a%20square%20shape%20ensuring%20that%20the%20edges%20are%20crisp%20and.png?width=1024&height=1024&name=Design%20an%20icon%20representing%20the%20number%203%20by%20utilizing%20a%20vibrant%20gradient%20that%20seamlessly%20blends%20shades%20of%20green%20and%20blue%20giving%20it%20a%20dynamic%20and%20modern%20appearance%20The%20icon%20should%20be%20enclosed%20within%20a%20square%20shape%20ensuring%20that%20the%20edges%20are%20crisp%20and.png)

### Match to create Golden Records

## Coming Soon

CustomerLinks is just the beginning of the **_Links suite**, built as an extension of your Snowflake services.

**On the roadmap:**

![Tick](https://www.lumilinks.com/hs-fs/hubfs/lumilinks-2025/icons/Tick.png?width=97&height=97&name=Tick.png)

Business entity resolution.

![Tick](https://www.lumilinks.com/hs-fs/hubfs/lumilinks-2025/icons/Tick.png?width=97&height=97&name=Tick.png)

Property entity resolution.

![Tick](https://www.lumilinks.com/hs-fs/hubfs/lumilinks-2025/icons/Tick.png?width=97&height=97&name=Tick.png)

Asset entity resolution.

![Tick](https://www.lumilinks.com/hs-fs/hubfs/lumilinks-2025/icons/Tick.png?width=97&height=97&name=Tick.png)

LTV, CAC, and churn metrics.

![Tick](https://www.lumilinks.com/hs-fs/hubfs/lumilinks-2025/icons/Tick.png?width=97&height=97&name=Tick.png)

Marketing connectors.

![Coming Soon](https://www.lumilinks.com/hs-fs/hubfs/lumilinks-2025/images/business-analyst.webp?width=1064&height=700&name=business-analyst.webp)

## Are You Counting Customers or Duplicates?

CustomerLinks is the **Snowflake Native AI Application** that creates accurate golden records in minutes, right inside your Snowflake environment.

✅  No data movement.

✅  No complex setup.

✅  No waiting on IT.

Just a clear, connected view of every customer that is secure, accurate, and always up to date.<https://www.lumilinks.com/marketplace/customerlinks#Get_it_now>

## Why Lumilinks?

Making life easier through Data and AI

![Tick](https://www.lumilinks.com/hs-fs/hubfs/lumilinks-2025/icons/Tick.png?width=97&height=97&name=Tick.png)

Fast time to value — with AI-ready Applications and Products

![Tick](https://www.lumilinks.com/hs-fs/hubfs/lumilinks-2025/icons/Tick.png?width=97&height=97&name=Tick.png)

We have a proven, repeatable process that delivers every time

![Tick](https://www.lumilinks.com/hs-fs/hubfs/lumilinks-2025/icons/Tick.png?width=97&height=97&name=Tick.png)

We are your Snowflake data partner, providing Data and AI consultancy

![Tick](https://www.lumilinks.com/hs-fs/hubfs/lumilinks-2025/icons/Tick.png?width=97&height=97&name=Tick.png)

Your data, your environment, your control — we build securely within your business

![Tick](https://www.lumilinks.com/hs-fs/hubfs/lumilinks-2025/icons/Tick.png?width=97&height=97&name=Tick.png)

We enable business users with actionable insights that drive results

![Tick](https://www.lumilinks.com/hs-fs/hubfs/lumilinks-2025/icons/Tick.png?width=97&height=97&name=Tick.png)

We provide fully managed services to maximise value across your business

![Tick](https://www.lumilinks.com/hs-fs/hubfs/lumilinks-2025/icons/Tick.png?width=97&height=97&name=Tick.png)

Great people, easy to work with, focused on meaningful impact

![Why Lumilinks?](https://www.lumilinks.com/hs-fs/hubfs/lumilinks-2025/images/AnalyseHero.webp?height=2000&name=AnalyseHero.webp)

![](https://px.ads.linkedin.com/collect/?pid=8204626&fmt=gif)

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