Why It Matters

CustomerLinks fixes this with always-on matching (deterministic and probabilistic) that keeps your records enriched and aligned with customer behaviour and market changes.

Your golden records stay golden.

Bad data is not just an IT problem. It is a business performance blocker.
Duplicates and fragmented records quietly erode:

Marketing efficiency

Marketing efficiency

Customer experience

Customer experience

Reporting accuracy

Reporting accuracy

Revenue opportunities

Revenue opportunities

Why this Matters

Why Now and Why Snowflake?

The demand for personalisation, automation, and regulatory confidence is growing. Legacy tools cannot keep up. They require moving sensitive data, adding complex infrastructure, and waiting months for results

With Lumilinks and Snowflake, you get a faster, simpler, and more secure path:

No data movement

No data movement

All processing happens inside your Snowflake account.

Zero-lift deployment

Zero-lift deployment

Install like an app from the Snowflake Marketplace.

Scalable by design

Scalable by design

Built on Snowflake’s elastic compute and Snowpark Container Services.

How It Works

CustomerLinks runs a multi-stage entity resolution pipeline optimised for speed, accuracy, and scale:

1. Prepare and Engineer

Clean and structure raw data directly in Snowflake.

2. Select Candidates

Advanced blocking and filtering avoids heavy pairwise comparisons.

3. Match and Compare

Deterministic and probabilistic scoring ensures high-confidence unification.

4. Merge and Canonicalise

Consolidate into a single, trusted golden record

Who Is This For?

If you manage customer data across multiple systems, CustomerLinks is for you.

Data & Analytics Teams — Train better ML models, deliver sharper insights.
Senior Executives & Leaders — Gain confidence in the numbers driving strategy.
Marketing & CRM Teams — Power hyper-targeted campaigns.
Business Users – install, connect, and match records in minutes without IT bottlenecks.

Industries we serve:

Retail & eCommerce

Retail & eCommerce

Financial Services

Financial Services

Telecommunications

Telecommunications

Utilities & Energy

Utilities & Energy

B2B SaaS & Platforms

B2B SaaS & Platforms

Who Is This For?

Feature	CustomerLinks	Amperity Stitch	Segment Unify	Tealium AudienceStream	Treasure Data CDP	mParticle IDSync	Hightouch Identity Resolution	AWS Entity Resolution
Core Identity Resolution	Deterministic + Probabilistic	Patented Deterministic + Probabilistic	Primarily Deterministic	Deterministic + Visitor Stitching	Deterministic + Probabilistic	Deterministic (API)	User-Defined Rules	Deterministic + Probabilistic
Key Data Quality Features	Warehouse-Native	Semantic Tagging, QA	Cleansing & Standardisation	Standardisation & Enrichment	Unification & Cleansing	Schema Management, Validation	Warehouse-Driven	Unification & Cleansing
Integration Focus	Marketplace Native	Amperity Platform	Marketing Activation	Broad Ecosystem	Broad Ecosystem	Data Activation	Warehouse + Activation	Build Your Own
Strengths	Warehouse-Native, Flexible, Fast	Accuracy, Identity Power	Ease of Use, Integrations	Real-Time, Identity	Scalability, Flexibility	Mobile, Versatility	Flexibility, Ownership	Build Your Own Framework

Pay for what you need

Pay for what you need

Predictable and transparent costs

Predictable and transparent costs

Fully aligned with your Snowflake credits

Fully aligned with your Snowflake credits

Start Today

Golden records are waiting.

Just turn it on.

It is as simple as 1, 2, 3:

create an icon of 1 with gradiant green and blue-1

Install from Snowflake Marketplace

Design an icon representing the number 2 by utilizing a vibrant gradient that seamlessly blends shades of green and blue giving it a dynamic and modern appearance The icon should be enclosed within a square shape ensuring that the edges are crisp and-1

Connect your data

Design an icon representing the number 3 by utilizing a vibrant gradient that seamlessly blends shades of green and blue giving it a dynamic and modern appearance The icon should be enclosed within a square shape ensuring that the edges are crisp and

Match to create Golden Records

Coming Soon

CustomerLinks is just the beginning of the _Links suite, built as an extension of your Snowflake services.

On the roadmap:

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Business entity resolution.

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Property entity resolution.

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Asset entity resolution.

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LTV, CAC, and churn metrics.

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Marketing connectors.

Coming Soon

Why Lumilinks?

Making life easier through Data and AI

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Fast time to value — with AI-ready Applications and Products

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We have a proven, repeatable process that delivers every time

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We are your Snowflake data partner, providing Data and AI consultancy

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Your data, your environment, your control — we build securely within your business

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We enable business users with actionable insights that drive results

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We provide fully managed services to maximise value across your business

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Great people, easy to work with, focused on meaningful impact